MY Brief
I need to create a brand which will help people. I need to find a problem then fix it by creating an app. I have given myself 2 weeks to complete this project once I have my readings from the survey back. Start date Monday 4th and the end date is Monday 18th Jan 2021.
The final app
How did I get to the final outcome?
Concept 1
Concept 2
Concept 3
Concept 4
Taking the new lockdown into consideration I want to help businesses which have had to close and help the public find these businesses. I have been personally effected by the gyms shutting. Therefore I want my company to evolve around gyms.
I created a survey asking people on social media why they don't go to the gym, I had 4 options that they could choose, 1 - "Don't have the time", 2 - "Can't find a gym you like", 3 - "Can't be Bothered" and 4 - "Other".
Number 1 was 32%
Number 2 was 44%
Number 3 was 19%
Number 4 was 5%
Therefore from this information I knew I needed to fix the fact that people can't find the gym they like. So from that, I have decided to create an app that will show people all of the gyms in their area with information and reviews about them.
What would I change?
If I was to do this brief again I would focus on having a more simple design, after looking back at the project I can see things that I don't like. For example on the home page, everything looks cluttered with all the box-shadow. Also there are some aspects where I haven't considered the UX, like the "what do you want in your gym" page. That page is overly complicated, I like the idea but I feel like that shouldn't have made it to my final designs.
